Where can I download the Equal Housing Opportunity logo? Right below, free, no sign-up: transparent PNG and SVG in black and white, plus a vector PDF. The graphic is the official fair housing logo of the U.S. Department of Housing and Urban Development (HUD). The Fair Housing Act bans discriminatory ads but doesn’t require the logo; some federal programs do, and a few state rules call for it.
Download the logo (free, no sign-up):
- All files in one ZIP (432 KB): every file below, solid-background PNGs, a README and HUD’s source PDF.
- Black logo, transparent PNG (93 KB): 2,000 x 2,000 px, for Canva, Word and email signatures.
- White logo, transparent PNG (96 KB): 2,000 x 2,000 px, for dark designs.
- Black logo, SVG (24 KB): transparent background, scales to any size.
- White logo, SVG (24 KB): transparent background, for dark designs.
- Black logo, vector PDF (15 KB): for sign and print shops.
We make TINTY, an AI virtual staging app for real estate agents. The graphic is HUD’s; our files are a free redraw, not produced or endorsed by HUD. This is general information, not legal advice.
Files made and rules checked October 26, 2026.
Key takeaways
- Files: transparent PNG and SVG in black and white, plus a vector PDF for print, drawn from HUD’s regulation.
- Required? Not by the Fair Housing Act. Some federal programs and a few state rules call for it, and lenders can use it.
- Short on space: write “Equal Housing Opportunity” instead; most rules accept the slogan.
- Not the REALTOR® logo: that mark belongs to the National Association of REALTORS® (NAR).
On this page: Where to get it · Meaning · Where to put it · Size and color · Is it required? · vs REALTOR® logo · Mistakes · FAQ
Where to get the logo: HUD, NAR or our PNG and SVG files
All three sources give you the same design. Only HUD’s page is official, and it has print files only:
- HUD: the Equal Housing Opportunity Graphics for Printing page has TIF, EPS and BMP files at 300 dpi, from half an inch to 4 inches. No PNG or SVG.
- NAR: its Equal Housing Opportunity logo page offers a 1,200-pixel JPG and PNG. Its EPS link leads to a third-party site.
- This page: transparent 2,000-pixel PNGs and SVGs in black and white, plus a vector PDF, redrawn from HUD’s regulation.
HUD prints the logo in the Code of Federal Regulations (CFR) as its Equal Housing Opportunity Insignia. We redrew our files from that image. Nothing is added or removed.
What the Equal Housing Opportunity logo means
The Equal Housing Opportunity (EHO) logo, often called the fair housing logo, tells home seekers that a home is open to everyone. HUD’s old ad guidance called it a way to show that a property is “available to all persons.”
It shows a house with an equal sign inside, above the words “Equal Housing Opportunity.” HUD lists it as an official insignia in a regulation appendix first published in 1972 and amended in 1975.
Rule: the Fair Housing Act, 42 U.S.C. 3604(c), makes it unlawful to publish a housing ad that “indicates any preference, limitation, or discrimination.” The protected classes are race, color, religion, sex, handicap, familial status and national origin. The law never mentions a logo.
Logo, statement and slogan: the official text
HUD’s insignia comes in three forms, and rules that ask for one usually accept any of them:
- Logo: the house and equal sign above the words, as in the files above.
- Slogan: exactly “Equal Housing Opportunity.” on its own, in print or spoken.
- Statement: a two-sentence policy text, in full below.
Copy the statement as a current U.S. Department of Agriculture (USDA) rule prints it (7 CFR 3560.104(d)). HUD’s 1975 copy leaves out handicap and familial status.
We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the nation. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap, familial status, or national origin.
Where to put the Equal Housing logo in your ads
Put it on anything that advertises a home for sale or rent. HUD’s old guidance said every ad for selling, renting or financing a home should carry the logo, statement or slogan.
Where it usually goes (our suggestions, not a legal list):
- Listing ads and flyers: a bottom corner, near your brokerage name and contact details.
- Websites: the footer, so every listing page carries it.
- Business cards: next to your contact details, or the slogan if space is tight.
- Yard signs and banners: large enough to read from the street.
- Social posts: on the graphic, or the slogan in the caption. Our social media post guide covers fair housing in captions.
- Rental ads on portals: type the slogan where the listing takes text only.
- Emails and postcards: the footer or signature, near your brokerage details. Our newsletter guide covers the other footer rules.
Listing ads with virtually staged photos may need one more mark, a “Virtually staged” label. Our virtual staging disclosure guide covers the MLS and state rules for it.
If you stage with TINTY, our AI app, you can add that label when you download. Stage 6 photos free with TINTY, with a watermark and no card.
When to use the slogan instead of the logo
Use the slogan when the logo would be too small to read, or when the ad has no image at all. For print ads under 4 column inches, HUD’s old guidance said to skip the logo and use the slogan.
Tip: end a caption or a text-only listing with “Equal Housing Opportunity.” It takes three words and works where an image can’t.
Equal Housing logo size and color rules
We found no current federal size or color rule for the logo in ads. One current rule does set a size, for signs. USDA-financed rural rentals that show the logo on their project sign must make it at least 5% of the sign (7 CFR 3560.104(d)).
The only HUD size table comes from 24 CFR part 109, ad guidance HUD dropped effective May 1, 1996. HUD called it nonbinding guidance it would give in handbooks instead. Its Appendix I suggested these sizes:
Old HUD guideline (24 CFR part 109, removed in 1996): logo size by print ad size
| Print ad size | Suggested logo size |
|---|---|
| 1/2 page or larger | 2 x 2 inches |
| 1/8 page up to 1/2 page | 1 x 1 inch |
| 4 column inches up to 1/8 page | 1/2 x 1/2 inch |
| Under 4 column inches | No logo; use the slogan |
For other ads, the same guidance said the logo should be at least as large as the largest other logo in the ad.
Watch out: this table isn’t law. In 2001 the National Credit Union Administration (NCUA) wrote that HUD still treated part 109 as current guidance. HUD’s ad rule still says part 109 “describes the matters the Department will review” (24 CFR 100.75(d)). North Carolina REALTORS® says it was withdrawn. We treat it as a sensible minimum.
On color, part 109 set nothing, and the logo in HUD’s regulation is printed in black. Our suggestion: one solid color with strong contrast.
Is the Equal Housing Opportunity logo required?
The Fair Housing Act doesn’t require it. Some federal programs do, lenders can use it to meet their notice rule, and brokers and landlords must display a poster that carries it. Some states and brokerages add rules of their own.
Federal fair housing law covers the ad, not the logo
The Fair Housing Act and HUD’s ad rule, 24 CFR 100.75, ban discriminatory notices and ads, including flyers, signs and billboards. Neither mentions the logo or the slogan.
HUD’s old guidance said ads “should” carry the logo, statement or slogan. HUD used it as evidence of compliance when it investigated complaints, not as a mandate. North Carolina REALTORS® sums it up: the logo is “not required by federal law or the Code of Ethics,” though it’s recommended.
Rules that call for the logo or slogan
These rules call for it, usually in any of its three forms:
- Federal Housing Administration (FHA) projects: 24 CFR 200.620 requires the logo, slogan or statement in ads, sales material and site signs. It covers builders and developers with five or more FHA units or lots (200.615) and their marketing agents.
- Rural rentals: USDA Rural Development multifamily borrowers must use one in their marketing and on project signs (7 CFR 3560.104).
- Lenders: banks supervised by the Federal Deposit Insurance Corporation (FDIC) must show in home loan ads that they lend without discrimination. The Equal Housing Lender or EHO logo is one way to do it (12 CFR 338.3).
- Federal credit unions: a similar NCUA rule accepts either logo or another reasonable notice (12 CFR 701.31).
- Arizona: in complaint investigations, the Attorney General counts the logo, statement or slogan in residential ads (“shall contain”) as evidence of compliance (R10-2-114).
- Ohio: each brokerage office must display a fair housing statement bearing HUD’s logo where its licenses hang (Ohio Admin. Code 1301:5-5-01).
HUD proposed rescinding the FHA marketing rules, including the appendix that prints the logo, on June 3, 2025. We found no final rule, and 200.620 is still in the CFR as of October 22, 2026. The FHA rule doesn’t cover a resale just because the buyer uses an FHA loan (our reading).
Rule: 24 CFR part 110 requires brokers, and landlords and builders of covered housing, to display HUD’s fair housing poster prominently at their places of business. It’s 11 x 14 inches and carries the logo. A missing poster is “prima facie evidence of a discriminatory housing practice.”
NAR and brokerage rules
NAR didn’t make the logo mandatory in 2025. The Greater Albuquerque Association of REALTORS® (GAAR) says the 2025 change was a fair housing training requirement, not a logo mandate.
NAR’s fair housing advice on ads suggests the phrase or the logo as good practice. Your brokerage can set a stricter rule, so check its marketing policy.
EHO logo vs REALTOR® logo vs Equal Housing Lender
These are three different marks from different sources, and only the EHO logo is HUD’s fair housing symbol for housing ads:
- EHO logo: HUD’s graphic for housing ads, used by agents, brokers, landlords, builders and lenders.
- REALTOR® logo: a collective membership mark of NAR. It shows that someone is an NAR member, is used under a limited license and says nothing about fair housing.
- Equal Housing Lender logo: the same house graphic with “Equal Housing Lender” beneath it, from the FDIC and NCUA lender posters. Lenders may use it or the EHO logo, and spoken ads can say “Equal Housing Lender.”
Watch out: only NAR members may use the REALTOR® marks, so we don’t host the REALTOR® logo. Members can get it from NAR’s REALTOR® logo page.
Can you combine the REALTOR® and Equal Housing logos?
Keep them as two separate graphics. NAR’s Membership Marks Manual bars altering the REALTOR® logo or using it to create new designs.
That rules out a combined REALTOR® and EHO badge you design yourself (our reading).
Common mistakes with the Equal Housing logo
Most problems come from bad copies and edits, not from the law (our view). Avoid these:
- Stretching or squashing: scale the logo proportionally, never in one direction.
- Low-resolution copies: small PNGs and screenshots blur in print. Use the SVG or PDF for print and the 2,000-pixel PNG for screens.
- Many colors or low contrast: keep one solid color that stands out from the background.
- Cropping the words: keep “Equal Housing Opportunity” with the house.
- Rewording the slogan: the official slogan is exactly “Equal Housing Opportunity.”
- A logo on a biased ad: the logo doesn’t fix wording that shows a preference. Our listing description guide lists phrases to cut.
Equal Housing Opportunity logo FAQ
Do I need the logo on business cards, yard signs or social posts?
No federal rule requires the logo on these items, so it depends on your program, state and brokerage. HUD’s ad rule covers their wording, not the logo. Where there’s room, add the logo; where there isn’t, use the slogan.
Can I use the words “Equal Housing Opportunity” instead?
In ads, usually yes. The FHA, USDA and Arizona rules all accept the slogan or the statement instead of the logo. Office displays differ: the fair housing poster and Ohio’s office statement carry the logo itself.
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Is the Equal Housing Opportunity logo free to use?
Yes, as far as we found: HUD sets no fee, license or permission requirement. U.S. copyright law gives no copyright to works of the U.S. government, and HUD prints the logo in its own regulations. We couldn’t confirm who drew it, so we don’t call it public domain. Some logo sites add “non-commercial” terms, but those are the sites’ own terms, not HUD’s.
Is there a transparent or white Equal Housing logo?
Yes. Both PNGs and both SVGs above have transparent backgrounds, one of each in black and in white. Use the white files on dark photos or colored bands. The ZIP also holds PNGs on solid white and black.
Can I change the color of the Equal Housing logo?
We found no HUD color rule, so yes (our view). Keep one solid color with strong contrast, and use the white version on dark backgrounds. Skip gradients and outlines.
Is the fair housing logo the same as the EHO logo?
Yes, in everyday use. People call the house-and-equal-sign graphic the fair housing logo, and GAAR treats the two names as one logo. HUD’s fair housing poster carries it with the legend “Equal Housing Opportunity.”
Do I have to display the fair housing poster in my office?
Yes, if you’re a broker, agent, landlord or property manager. HUD’s poster rule, 24 CFR part 110, requires the 11 x 14 inch poster, or an equal-size copy, at each place of business that offers homes. Owners of covered multi-unit housing also post it at the property or model home. FDIC-supervised banks display an Equal Housing Lender or EHO poster of at least 11 x 14 inches.
How we researched this
On October 26, 2026, we read HUD’s rules in the eCFR and on Cornell’s legal pages, and the Federal Register notices on HUD’s 1996 changes. We also read NAR’s logo pages and the pages that rank for “equal housing opportunity logo.” HUD’s graphics page refused our connection, so we built our files from the logo in HUD’s regulation as the government printed it.
We couldn’t confirm HUD’s current view of its old part 109 guidance, or who first designed the logo. If something here is wrong, email hello@tinty.ai and we’ll fix it.
Sources
All pages read October 26, 2026, except HUD’s graphics page, which blocked our connection; its file list is as search results showed it that day. Dates in parentheses are publication, edition or effective dates.
The logo and the files:
- HUD: Equal Housing Opportunity Graphics for Printing (TIF, EPS and BMP at 300 dpi, 0.5 to 4 inches)
- 24 CFR part 200, subpart M, appendix: Equal Housing Opportunity Insignia (Cornell LII) (37 FR 75, January 5, 1972, as amended 1975)
Show 26 more sourcesShow fewer sources
- 24 CFR part 200, subpart M, April 1, 2025 edition (PDF, govinfo.gov) (the source of our files; logo on page 3)
- NAR: Equal Housing Opportunity logo
Federal law and HUD rules:
- 42 U.S.C. 3604, Fair Housing Act section 804 (Cornell LII)
- 24 CFR part 109, Fair Housing Advertising, 1993 edition (Library of Congress, PDF) (section 109.30 and Appendix I)
- 24 CFR part 109 text (City of Tacoma copy, PDF)
- Federal Register: 61 FR 14378, HUD final rule removing part 109 (April 1, 1996; effective May 1, 1996)
- Federal Register: 66 FR 20945, NCUA proposed rule (April 26, 2001)
- eCFR: 24 CFR 100.75, Discriminatory advertisements, statements and notices
- eCFR: 24 CFR 200.620, Requirements (affirmative fair housing marketing)
- eCFR: 24 CFR 200.615, Applicability (affirmative fair housing marketing)
- eCFR: 7 CFR 3560.104, Fair housing (USDA Rural Development)
- eCFR: 12 CFR part 338, Fair housing (FDIC) (86 FR 8088, February 3, 2021)
- eCFR: 12 CFR 701.31, Nondiscrimination requirements (NCUA)
- Federal Register: Rescission of Affirmative Fair Housing Marketing Regulations, proposed rule (June 3, 2025)
- eCFR: 24 CFR part 110, Fair housing poster
- 17 U.S.C. 105, Works of the United States Government (Cornell LII)
State rules:
- Ariz. Admin. Code R10-2-114, Fair housing policy and practices (Cornell LII)
- Ohio Admin. Code 1301:5-5-01 (Cornell LII) (effective March 28, 2025)
REALTOR® associations and the REALTOR® marks:
- NC REALTORS: Do agents have to put a fair housing logo on printed advertisements? (February 19, 2026)
- GAAR: No, NAR didn’t just require the “Fair Housing Logo” on all marketing materials (November 11, 2025)
- NAR Fair Housing Corner: Create advertisements with fair housing in mind (November 20, 2020; NAR marks the page as archived)
- NAR Membership Marks Manual: the MARKS
- NAR: The REALTOR® logo
- NAR Membership Marks Manual, 2021 edition (PDF) (page 16)
TINTY and related guides:
